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Privacy Policy

The following data protection declaration only refers to the website, not to the Sdui (web) app.

Here you can find a sample text for data processing in the app>
General terms and conditions>

1. An overview of data protection

General

The following notes provide a simple overview of what happens to your personal information when you visit this website. Personal data is any data that personally identifies you. Detailed information on data protection can be found in our Privacy Policy.

Data collection on this website

Who is responsible for the data collection on this website?

he data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

On the one hand, your data is collected when you communicate it to us. This can be, for. E.g. data that you enter in a contact form.

Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page was viewed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

At any time you have the right to obtain free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. For this purpose as well as for further questions about data protection you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the competent supervisory authority.

In addition, you have the right to request the restriction of the processing of your personal data in certain circumstances. Details can be found in the privacy policy under "Right to restriction of processing".

Analytics and third-party tools

When visiting this website, your surfing behavior can be statistically evaluated. This happens above all with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior can not be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and their possibilities of appeal can be found in the following privacy policy.

2. Hosting

External hosting

This website is hosted by an external service provider (hoster). Personal data collected on this website is stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para 1 lit. f DSGVO).

Our Hoster will only process your data to the extent necessary to fulfill its performance obligations and to follow our instructions with respect to such data.

Completion of a contract for order processing

In order to guarantee data protection compliant processing, we have concluded a contract processing contract with our hoster.

3. General information and mandatory information

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Mr. Daniel Zacharias

Sdui GmbH

Universitätsstr. 3rd

56070 Koblenz

Telephone: 0261-13 49 08 04

Email: [email protected]

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to object to data collection in special cases and direct mail (Art. 21 DSGVO)

IF DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT, AT ANY TIME, TO CONTRADICTIVE TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION; THIS APPLIES ALSO TO A PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH A PROCESS IS BASED IS PERMITTED BY THIS PRIVACY POLICY. IF YOU CLAIM ANY DISPUTE, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING THAT PREVENT ITS INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING OF THE FORMATION, EXERCISE OR DEFENSE OF LEGAL ATTRIBUTIONS ( OPPOSITION ACCORDING TO ART 21 ABS 1 DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS IS ALSO FOR PROFILING, IF IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU CONTEST, YOUR PERSONAL DATA IS THEN NOT USED FOR THE PURPOSES OF DIRECT ADVERTISING (CONTRARY TO ARTICLE 21 EXT. 2 DSGVO).

Right to file complaints with regulatory authorities

In the case of violations of the GDPR, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security purposes and to protect the transmission of confidential content, such as orders or requests you send to us as a site operator. An encrypted connection is indicated by the browser's address bar changing from "http: //" to "https: //" and the lock icon in your browser bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, cancellation and rectification

Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to rectification or deletion of this data. For further information on personal data, please contact us at any time at the address given in the imprint.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you deny the accuracy of your personal information stored with us, we usually need time to verify this. For the duration of the audit you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data is unlawful, you may request the restriction of data processing instead of deletion.
  • If we no longer need your personal information, but you need it to exercise, defend or enforce legal claims, you have the right to demand that your personal information be restricted instead of being deleted.
  • If you have filed an objection under Art. 21 para. 1 DSGVO, a balance must be made between your interests and ours. As long as it is not clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data may be - except for their storage - only with your consent or for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest the European Union or a Member State.

Opposition to advertising emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

4. Data collection on this website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set your browser to always inform you about established cookies, to decide case by case if you accept the cookies or generally exclude them as well as to activate the automatic delete of cookies when the browser is closed. However, the deactivation or rejection of cookies may restrict the functionality of our web offer.

Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR saved. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time.

If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.

Cookie consent with Winning Solutions Cookie

Our website uses the Winning Solutions cookie consent technology to obtain your consent to the storage of certain cookies in your browser and to document them in accordance with data protection. Provider of this technology is Winning Solutions, Nagel & Mäder GbR, Bienenstück 34, 56072 Koblenz.

When you enter our website, a cookie (cookiedisallow) is saved in your browser, in which the consent you have given or the revocation of this consent is stored. This data will not be passed on to the provider of Winning Solutions Cookie.

The recorded data is stored until you ask us to delete it or delete the WS cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Winning Solutions Cookie: The following information is stored in the "cookiedisallow" cookie: cookie duration, cookie version, domain and path of the WordPress website, consent, UID. If you want to change your cookie settings, YOU CAN DO THIS HERE . The Winning Solutions cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

  • Browser type and browser version
  • - Operating system used
  • - Referrer URL
  • - Host name of the accessing computer
  • - Time of the server request
  • IP address

These data will not be combined with data from other sources.

The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and the optimization of his website - for this purpose, the server log files must be recorded.

Get in touch

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, if your request is related to the performance of a contract or is required to carry out pre-contractual action. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (Art. 6 para. 1 lit. f DSGVO) or your consent (Art. 6 para. 1 lit. a DSGVO), if these was queried.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We will not share this information without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, if your request is related to the performance of a contract or is required to carry out pre-contractual action. In all other cases, the processing is based on your consent (Article 6 para. 1 lit. a DSGVO) and / or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective Processing of requests addressed to us.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website

You can register on this website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be given in full. Otherwise we will reject the registration.

To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for initiating further contracts (Art. 6 Para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (eg consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent is revocable at any time.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser Plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We've signed a contract-processing contract with Google and are fully implementing the strict requirements of German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data can not be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as outlined in the section "Opposition to Data Collection".

storage time

Data stored by Google at user and event level that are linked to cookies, user IDs (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) are anonymized after 14 months or deleted. You can find details on this under the following link: https://support.google.com/analytics/answer/7667196?hl=de

YouTube with enhanced privacy

This website includes videos from YouTube. Site operator is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. This mode, according to YouTube, means that YouTube does not store information about visitors to this site before they watch the video. However, sharing data with YouTube partners is not necessarily excluded by the enhanced privacy mode. So, regardless of whether you watch a video, YouTube connects to the Google DoubleClick network.

Once you start a YouTube video on this site, you will be connected to the servers of YouTube. It tells the YouTube server which of our pages you've visited. If you are logged in to your YouTube account, YouTube will allow you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

In addition, after launching a video, YouTube may store various cookies on your device. With the help of these cookies, YouTube can receive information about visitors to this website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud. The cookies remain on your device until you delete them.

If necessary, after the launch of a YouTube video, additional data processing operations may be triggered that we have no control over.

The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (eg consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent is revocable at any time.

For more information about privacy on YouTube, see their privacy policy at: https://policies.google.com/privacy?hl=de.

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalized" mode. In contrast to the personalized mode, the advertisements are therefore not based on your previous user behavior and no user profile is created by you. Instead, so-called “context information” is used when selecting advertising. The selected advertisements then depend, for example, on your location, the content of the website you are on or your current search terms. For more on the differences between personalized and non-personalized targeting with Google AdSense, see: https://support.google.com/adsense/answer/9007336.

Please note that cookies can also be saved when using Google Adsense in non-personalized mode. These are used according to Google for the fight against fraud and abuse. The cookies remain on your device until you delete them.

Google Adsense is used in non-personalized mode on the basis of Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time.

Google is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union and the United States designed to ensure compliance with European privacy standards for data processing in the United States. Each Privacy Shield certified company is committed to complying with these privacy standards.

You can customize your advertising settings independently in your user account. Click on the following link and log in: https://adssettings.google.com/authenticated.

More information about Google's advertising technologies can be found here:

https://policies.google.com/technologies/ads

https://www.google.de/intl/de/policies/privacy/.

Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the recorded data in your Google account takes place exclusively on the basis of your consent, which you can give to Google or revoke (Art. 6 Para. 1 lit. a GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes.

For more information and the Google Privacy Policy, go to: https://policies.google.com/technologies/ads?hl=de.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (eg consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent is revocable at any time.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.</p> <p>For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://policies.google.com/privacy?hl=de.

You can set your browser to always inform you about established cookies, to decide case by case if you accept the cookies or generally exclude them as well as to activate the automatic delete of cookies when the browser is closed. However, the deactivation or rejection of cookies may restrict the functionality of our web offer.

Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (hereinafter “DoubleClick”).

DoubleClick is used to show you interest-based advertisements across the entire Google advertising network. With the help of DoubleClick, the advertisements can be tailored to the interests of the respective viewer. For example, our advertising can be displayed in Google search results or in advertising banners connected to DoubleClick.

In order to be able to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer. For this purpose, a cookie is stored in the user's browser, behind which the websites visited by the user, clicks and various other information are stored. This information is combined into a pseudonymous user profile in order to display interest-based advertising to the user concerned.

Google DoubleClick is used in the interest of targeted advertising measures. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If a corresponding consent was requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time.

You can set your browser so that it no longer stores cookies. However, this may involve a restriction on the accessible website functions. It is also pointed out that DoubleClick may also use other technologies to create user profiles. Disabling cookies therefore does not guarantee that user profiles will no longer be created.

For more information on how to object to the advertisements displayed by Google, see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook Pixel

This website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the <a href="https://www.facebook.com/about/privacy/" target="_blank">Facebook privacy policy</a>. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used. Facebook Data Use Policy can use. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of data can not be influenced by us as the site operator.

Facebook pixels are used on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time.

Check out Facebook's privacy policy to learn more about protecting your privacy: https://de-de.facebook.com/about/privacy/.

You can also use the remarketing "Custom Audiences" feature in the Ads Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: <a href="http://www.youronlinechoices.com/de/praferenzmanagement/" target="_blank">http://www.youronlinechoices.com/de/praferenzmanagement/</a>. http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Day 

The so-called Insight Tag of the social network LinkedIn is used on our website. This is offered by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter “LinkedIn”). The LinkedIn Insight Tag is a small snippet of JavaScript code that we added to our website. 

The LinkedIn Insight Tag enables data about visits to our website to be collected, including URL, referrer URL, IP address, device and browser properties, time stamp and page views. This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, but only offers summarized reports about the website target group and the display performance. LinkedIn also offers retargeting for website visitors so that we can use this data to display targeted advertisements outside our website without identifying the member. LinkedIn members can use their personal data for advertising purposes control in their account settings

a) Purpose of data processing 
The LinkedIn Insight Tag is used for the purpose of enabling detailed campaign reports and to obtain information about the visitors to our website and thus our advertising and marketing interests. As a LinkedIn Marketing Solutions customer, we use the LinkedIn Insight Tag to track conversions, retarget our website visitors, and gain additional information about the LinkedIn members who view our ads. 

Details on data collection (purpose, scope, further processing, use) as well as your rights and setting options can be found in LinkedIn's data protection information. LinkedIn maintains this information https://www.linkedin.com/legal/privacy-policy ready. 

b) Legal basis for data processing 
The legal basis for the processing of personal data is Art. 6 Para. 1 Letter f) GDPR, i.e. a legitimate interest on our part. Our legitimate interest lies in the purposes mentioned above. 

c) Duration of storage 
The data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. 

As a user, you can also decide yourself at any time about the execution of the Java Script code required for the tool via your browser settings. By changing the settings in your Internet browser, you can deactivate or restrict the execution of Java Script and thus also prevent storage. Note: If the execution of Java Script is deactivated, it may not be possible to use all functions of the website to their full extent. 

d) Opposition and elimination option / opt-out 
If you are a LinkedIn member and do not want LinkedIn to collect data about you via our website and link it to your member data stored on LinkedIn, you must log out of LinkedIn before visiting our website. 

You can prevent the execution of the Java Script code required for the tool by setting your browser software accordingly. 
To prevent the execution of JavaScript code as a whole, you can also install a JavaScript blocker, such as the NoScript browser plug-in (e.g. www.noscript.net or www.ghostery.com). 

You can also stop further tracking by LinkedIn by opting out provided by us, in which you HERE . click 

Hotjar

Hotjar is used on our website. The provider is Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. The website is: https://www.hotjar.com).

Hotjar is an analysis tool for user behavior on this website. With Hotjar it is possible to record mouse and scroll movements and clicks. With this, Hotjar can also determine how long users have stayed with the mouse at a certain point. Based on this, Hotjar creates heat maps that show which areas of the website are preferred by visitors to the website.

In addition, it can be determined how long visitors stayed on a page and when they left it. In addition, it can be determined at which point entries in a contact form were canceled (conversion funnel).

In addition, Hotjar can be used to obtain direct feedback from website visitors. The purpose of this is to improve the website operator's web offers.

Hotjar uses technologies that enable the user to be recognized in order to analyze user behavior (e.g. cookies or the use of device fingerprinting).

The analysis tool is based on Art. 6 Para. 1 lit. f GDPR used. The website operator has a legitimate interest in analyzing user behavior so that he can optimize his website and advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; this consent can be revoked at any time.

Hubspot

We use "HubSpot" as a CRM, registration and marketing automation system from the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with branches in Germany (Am Postbahnhof 17, 10243 Berlin) based on our legitimate interests (efficient and fast processing of user inquiries, applications and optimization of our online offer). Emails sent using HubSpot use tracking technologies. The data collected from this help us to determine what interests you have in order to improve our service as a result.

In order to ensure the secure handling of user data, we have concluded a DSGVO-compliant order processing contract with Hubspot. HubSpot is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

You can find out more about exactly how HubSpot handles data here.

You have a general right of objection to data processing for the purpose of direct advertising without giving reasons (Art. 21 Paragraph 2 GDPR). You can object to the processing of the data for HubSpot at any time by activating the unsubscribe link at the end of the HubSpot emails or by informing us using the contact details given in the "Responsible provider" section. This ends the processing for receiving the newsletter and for statistical analyzes. A separate objection to the dispatch via HubSpot or the statistical evaluation is not possible.

CloudFlare

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on our website to make the website faster and more secure. 

Cloudflare offers web optimization and security services to improve and protect websites. These include a reverse proxy, a pass-through security service, and a content distribution network. Cloudflare collects information from website visitors. This information can include, but is not limited to, IP addresses, system configuration information, and other information about traffic to and from the website. Cloudflare collects and uses log data to operate, maintain and improve its services in accordance with customer agreements. Cloudflare uses cookies and processes visitor data about which we will inform you below.

The aforementioned data is stored on the basis of Art. 6 Para. 1 lit f GDPR (“legitimate interest”). The legitimate interest lies in maintaining the functionality of our website and safe operation. Protection against DDOS attacks is particularly important.

Cloudflare is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on this here.
 
You can find more information on data protection at Cloudflare here.
 

6. Plugins and tools

Google Web Fonts

This page uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers

Google reCAPTCHA

We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on this website. Provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data is entered on this website (e.g. in a contact form) by a person or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis are forwarded to Google.

The reCAPTCHA analyzes are completely in the background. Site visitors are not advised that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM.

For more information on Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.