Team
The minds behind the Sdui Group
Our goal is to transform education. This requires not only the best digital platform, but also the strongest team.
What started out as three friends who founded the start-up Sdui in 2018 has now grown into an international company with more than 230 employees at six locations. But we want to keep growing and achieve even more! Each individual is doing their part to make everyday life easier and better for schools and preschools in Europe.

The Sdui Group’s expert team is continually growing
Schools, preschools and authorities use our digital solutions
Teachers, pupils, parents and administrative staff across the world benefit from our offerings
The Sdui Group has already received 25 million € capital from investors & capital providers
Our management
In order to really make a difference in education, Sdui not only wants to continue to grow, but also to scale internationally. The C-level leads Sdui and keeps an eye on our goals.
Carsten Schäfer als Chief Financial Officer (CFO),
Lukas Lehmann als Chief Product Officer (CPO),
Simon Desiere als Chief Strategy Officer (CSO) und
Philip Heimes als Chief Technology Officer (CTO).
Our teams
Our company is divided into four large divisions to which several teams belong. Clear affiliations and division of tasks are useful in order not to lose focus on the essentials. However, working together as a large team is also important to us. Agile working is just as much a part of our day-to-day work as the formation of task forces for individual projects.
Product & Tech
Our product is the heart of Sdui. Without a reliable and stable platform that is constantly evolving, the other teams would quickly find themselves without a task. The Product Team implements suggestions and requests from schools and preschools, builds interfaces and carries out optimisations.
To ensure that Sdui not only runs smoothly, but also looks good, there is the Product Design Team. They ensure a positive user experience as well as intuitive and simple operation of the app.
Customer focus & Sales
Every school and preschool that uses Sdui can rely on their personal contact person. The Customer Success Team accompanies our customers on their digitalisation journey.
However, the best product is useless if nobody knows about it. The Sales Team is taking care of that and is in contact with the school authorities, as well as school and nursery management.
Team Business Development is responsible for business development through tenders and partnerships.
Strategy & Communication
Our Strategy Team deals with the strategic direction of the company. In this way, Sdui can continue to develop in the direction of our vision.
When it comes to presenting Sdui as a company, our PR & Brand Team is there to help. The team takes care of internal and external communication and maintains contact with the media. The Sdui brand is also further developed here.
HR & Finance
The People Team is all about the people behind Sdui. The HR department is responsible for recruiting new employees and personnel development.
Organisational Excellence works closely with HR and takes care of the optimisation of internal processes, corporate culture and development.
The keeps track of income and expenditure, invoices, receipts, monthly financial statements, taxes and salaries.
Your career at Sdui
Do you really want to make a difference with your work?
Then join our team and change the way education works with us – not only in Germany, but also internationally. Work in one of the fastest growing start-ups in the German ed-tech industry, in a young, agile and motivated team.